At this current time, I haven't got a set idea of what Music Video I would like to create, however, I know that I want to have a target audience of the young, around the ages of 13-18 as this is an age gap I can do multiple things with.
I would also like to aim my music video to those of the ABC1 which stands for the Upper Middle Class, Middle Class and the Lower Middle Class. The reason as to why I would like this target audience as I think it gives a range of things to what I can do.
Main-streamers are another audience I would like to aim my music video to as they make up 40% of the population who like security and belonging to a group. This audience is a very wide range and will allow me to have a large audience to aim at.
Within the Values, Attitudes and Lifestyle, I would like to aim my music video towards those who are Principle-orientated as they are guided by choice with an abstract idea rather than feelings or by approval from others. The Principle-orientated audience don't mind what the opinions from others are.
I would also like to aim my video at Fulfilleds who are people who mature, comfortable and reflective people. The next group I would like to aim the video at are Actualisers, which are people who are successful with what they do, sophisticated and active. These people have high self-esteem and seek to explore, develop and grow.
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