Friday, 18 July 2014
Research Analysis Task 1 - Magazine Advert
Here is an album advert for Jessie J's album 'Who You Are'. The reason I have chosen to analyse this magazine advert is because Robbie Williams didn't have one. This advert doesn't specify that it is advertising Jessie J's digipak, however, it is advertising her album.
I also chose to analyse this poster because it has a bit more to it, in terms of colour, text and images.
The large image that takes up three quarters of the page shows the audience exactly who it is promoting as well as catching the audiences eye as it is very large and bold.
The 'Jessie J' text written in gold suggest that the album is is good, as gold represents something good and expensive. The colour and size of the text is also attention grabbing and easy to see.
The bottom quarter of the poster is the section that is a little bit more boring as it in just jet black with little bits of text on with the name of the album. There isn't much that can be done on this section in order to make it eye catching as if anything changed, it wouldn't look right, nor would it be clear as to what the text is as the patterns or other images would crowd over and take the attention off the big, bold picture which is suppose to be seen.
On this magazine advert, there is no date telling us when the album is being released. This could be because is is an advert that has been released after the album is already out, however, I would still have put a date on it so people knew when it came out or when it comes out depending on when the advert was released.
Th image itself is a close up shot as it shows her full face and slightly shows the top half of her shoulders. This is a good shot to use as it means everything is focused on her, not the outfit or anything else.
The colouring has a theme throughout which is black which the hint of white which suggests that the artist is trying to put out a specific image which also links to the songs that are on her album.
The artist doesn't have a specific 'facial expression', like smiling or laughing. This artist has chosen to have her mouth open, suggesting that she wants to draw peoples attention to her face and maybe lips, which could have something to do with the colour of her lips.
We cannot see what the artists full costume is due to the shot that is given, however, we can see that she is dressed in black with a lace style costume on the top half of her body, We can also see that she has silver jewellery on which again, matches the black and white colour scheme. Lastly, we can see that her makeup is neutral and black, like the nails have been painted black, her lips are black and her eyes show a light black colouring around them.
Magazine ads are adverts that are out into a magazine to promote an artist and their new songs or album. They are used as another way of promoting, like adverts. Magazine ads are used as they are a good way of catching someones attention, for example, if you are reading a magazine, you go through all the pages, even if your flicking through, you would still notice it, however, a TV advert is a little bit different, you could take your eyes of the screen or switch channel to avoid adverts.
Magazine ads work for artists or bands as they are a large scale promotion technique that is big and bold and catches peoples attention. They market the artist by usually, displaying a large image of them on the advert, whether it covers the whole page or half a page, they are big enough for anyone to see and draw them to it to read whatever other information is on the page.
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